Over the last 16 months, travel has been heavily restricted due to the COVID-19 pandemic. However, the UK has come up with an innovative way of still connecting with global audiences.
The recently launched ‘UK Healthcare Pavilion’ http://ukhealthcarepavilion.com showcases the very best of UK healthcare and life sciences and has been developed to help Middle Eastern audiences learn more about the UK.
The platform provides news, insights, and interviews from a variety of key opinion leaders and policy makers, offering their views on topical subjects in the sector and showcasing the strengths the UK has to offer.
It includes a searchable directory of British companies providing overseas buyers with a simple and intuitive way to identify and engage with UK industry and healthcare organisations. Also listed are the UK’s most prestigious private healthcare providers, highlighting why millions of people each year choose the UK as the place to access world class healthcare treatment.
The UK brand is well respected in the region, presenting an opportunity for UK innovators to support the major drivers in the Middle East, such as ageing populations, increased life expectancy, and sedentary lifestyles that lead to an increase in obesity, cancer and diabetes.
The virtual site will also support the UK’s physical attendance at Arab Health 2022.