Ezbra Israel announces Partnership with UAE & Pharmacyna LLC in Dubai to bring its patented Breast Dressing to Post-Op Women

EZbra’s sterile and disposable post-surgical bra is one of the first medical products set to connect women across the UAE following the groundbreaking peace deal between the UAE and Israel.

EZbra, a fem-tech start-up from Israel and the creators of the world’s first sterile and disposable post-surgical bra, today announced that they signed a Middle East Master Distributor agreement with Medica IQ in order to provide EZbra to millions of post-op women across the Emirates.

Every year there are 13 million breast-health related procedures performed worldwide but there has been no standard of care that addresses the post-op needs of women. EZbra’s patented, sterile, disposable and sterile post-op bra provides absorption, drain stabilization, and compression to fit all breasts’ conditions and shapes and allows for an independent change of dressing granting women dignity and independence post-op.

Efrat Roman“We are thrilled to be able to reach out and offer women across the United Arab Emirates the dignity and comfort they deserve during all of their post-surgical breast procedures. For us, this is the true meaning of “the new middle east” vision and the exciting peace deal between Israel and the UAE. After battling breast cancer, and truly understanding the nuances of what women undergo both physically and mentally post-op, I was determined to make breast health and post-op a more comfortable, less stressful place for women”.

Efrat Roman
Inventor of EZbra and Breast Cancer Survivor

EZbra breast dressing is a medical device Class 1 that provides both primary wound care and compression for post-op patients and is now available through distributor Pharmacyna LLC. in Dubai, UAE.

“Israel is an undisputed leader in the creation of innovative medical devices and products, especially when it comes to Femtech. We are especially proud to announce that our first partner in Israel is a female-led company with a product designed to improve the lives of women during an already stressful time”
Yolanda Esparza
COO, Pharmacyna LLC​

Please reach out to info@pharmacyna.com the UAE or ezbra.net for other regions.

Source: Cision GDPR